It all started when Candace Nelson, a judge on the Food Network’s “Cupcake Wars,” had a late-night pregnancy craving for, yes, cupcakes. As the founder of Sprinkles Cupcakes – one of the leading forces behind the haute cupcake craze – she should have had 24-hour access to all the vanillas, red velvets, milk chocolates she wanted, but it was not to be.
Sprinkles was already closed for the night, and Nelson’s craving went unsatisfied. The entrepreneur was inspired, and she turned her misfortune into a goldmine: a 24-hour Cupcake ATM. More Here.