Lady Gaga is already the reigning queen of Twitter, with her nearly 19 million followers topping those of anyone else on the site. Now, she’s launching a site of her own.
Little Monsters, now in invite-only beta testing, is the pop princess’s effort at creating a network built around her fan base — which she’s dubbed the aforementioned “monsters.”
An early look at the site suggests it will be designed a lot like Pinterest, the fast-emerging mobile app that lets users “pin” locations and items that they like. Gaga’s site also will emphasize sharing and creating photos and videos, as well as letting other users promote content from others that they like (something similar to sites like Reddit and Digg).
The site is the first project by Backplane, the startup where Lady Gaga’s manager, Troy Carter, is one of four founders. The company will focus on online community-building. More Here